medical BLOG | DATE- 2022-04-22

Secure a Job Using LinkedIn | Building Your Profile Part 2

In part one we have discussed an introduction on how to setup your LinkedIn account starting from your name, profile picture and headline inorder to build a personal brand. In this article we will cover the rest of the LinkedIn profile sections and send you off with a congratulatory remark.

If you havent, we recommend that you read part one here

Profile summary

Did you know that your profile summary is the number one thing recruiters look at when viewing a profile? That's why it's important to use your summary as an opportunity to introduce yourself, and highlight your unique skills, motivations, and experience

Your profile summary should be a true introduction to you that's concise, speaks to your mission, motivation, key skills and your experience. It should also feature any words that are relevant to your industry or the work you do. And lastly, this is your time to shine so make sure you showcase your career accomplishments and aspirations.

Providing a quick introduction to what you do will help others connect to your professional story. Why does your work matter? What gap are you filling with the work you do? And last but not least, what's the contribution you want to make or the impact you want to have? Everyone's got a story to tell. However you choose to tell yours, make sure you bring yourself front and center in your summary by highlighting your contribution, impact, work and accomplishments

Some quick tips before you begin to craft your summary

Work experience

Adding or updating your current work experience can lead to up to eight times more profile views, up to five times more connection requests and up to 10 times more messages that create opportunity on LinkedIn.

First, it's great to describe what you do in your day-to-day role but what's even better is to highlight the results you drove, the impact you had, or the change you led

Second, not all of us have worked at well-known companies in the past, and that's okay. Maybe you've worked at a startup, a small nonprofit, or a company or business you started yourself. For less well-known companies or organizations, makes sure you set the context up front by pulling in a one to two sentence description of the organization. Oftentimes it's easy to add this by leveraging the company's vision or mission statement.

Finally, remember, your LinkedIn profile is your moment to shine and bring your professional story to life. This isn't your resume, so it shouldn't read like one. Use short concise paragraphs in a story format and only bring in bullet points to emphasize key results, metrics, and impact.

Quick tips on adding your work experience

Creator mode

If you regularly create content on LinkedIn and you want to expand your reach and increase the visibility of your content, you can turn on creator mode. Creator mode as a setting on your personal profile, and when you enable it, you supercharge your ability to grow your following and your influence.

From your LinkedIn profile, go to your dashboard, and you'll see that creator mode is off.

Creator mode Linked In Ethiopian

As you can imagine, this is what you need to turn on.

Then you'll see a pop-up window and you'll select next. This is where you can add five hashtag topics, which should be the categories of content that you want to be known for. Then click done and creator mode is enabled.

creator mode linkedin ethiopian

Let's talk about some of the changes that you get with creator mode.

Creators on LinkedIn should feel empowered to share all types of content: articles, newsletters, images, videos, posts, polls, and more. Most successful creators post multiple times a week, and invite engagement among the LinkedIn community. They become thought leaders by creating conversation starters and sharing news and insight from their industry.

Skills, Endorsments and Recommendations

Skills

Adding skills to your profile allows you to highlight your abilities, strengths, and expertise, and to build your credibility among peers, colleagues, managers, and even recruiters. Why? Because a third party validating the skill sets you say you have helps to build trust in your professional experience, and adding key skills lets others find you more easily. In fact, members with five or more skills listed are discovered up to 27 times more in searches on LinkedIn, and receive up to 17 times more profile views.

Endorsements

When a connection endorses you for a skill, it strengthens your profile and increases the likelihood that you'll be discovered for opportunities related to your skills. On LinkedIn, you're in full control of all the skills and endorsements within your profile.

Don't forget, LinkedIn will categorize your skills into expertise areas based on industry knowledge, tools and technology, interpersonal skills, languages, and other skills you have. You can add a maximum of 50 skills to your profile that represent you.                                                                                                               

Recommendations

Credibility is defined as the quality of being trusted and believed in. Whether you're building a brand, telling your career story or owning your accomplishments, there's nothing more important than building the foundation of credibility. A great way to begin to build that foundation on your profile is through recommendations. A recommendation recognizes the great work you've done and also provides specific examples of how your skills, strengths, and experiences show up. Keep in mind, it's one thing for you to talk about the work you do, it's quite another for someone else to validate your experience and expertise by providing specific examples.

So where do you begin with recommendations? First, think about who you want to request a recommendation from. Seek out people in your professional community like colleagues, managers, executives, senior leaders, and partners. Those who have worked closely with you and can speak to your skills, strengths, impact, and experience. As a best practice, it is always recommended to customize your recommendation request instead of using the generic template LinkedIn provides. Why? Because it's great to pinpoint exactly what you want another person to focus on when they write you a recommendation. So think about a project you collaborated on or a change initiative you led. Then, be clear about what you want them to highlight when writing your recommendation.

Don't underestimate volunteer experience

Did you know that 40% of all hiring managers view volunteer experience as equivalent to formal work experience? If you think adding volunteer experience doesn't have an impact, think again. In fact, the LinkedIn data shows that members who've added volunteer experience receive up to six times more profile views than those without. Adding volunteer experience to your profile helps to round out your professional story and showcase what you're passionate about outside of work.

In today's world, people want a holistic picture of who you are as a professional and a person. Not to mention, adding this section can generate up to six times more profile views for you, so get ready to add or update your volunteer experience now.

Congratulations and Next steps

Now you have the knowledge to build an all-star profile that tells your story and highlights your skills and accomplishments. Don't tackle your profile all at once. Instead, carve out small blocks of time each week to work on a different section

Remember, no matter what you do, what your background is, or where you are in your career, you've got a unique story to tell.

You can find Part 1 of Building your LinkedIn Profile HERE.

WRITTEN BY - Hiwot Endale-Medical Laboratory Technologist

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WRITTEN BY - Hiwot Endale

Medical Laboratory Technologist

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